Keep your title tags short and pertinent

The title tag (the description that appears on the top of the browser) of your site is one of the most important factors determining the search engine results position (SERP).

There are two common mistakes, however, the people commit when creating the title tag. The first one is to use a single title, usually the blog name, for all the pages throughout the site. This must be avoided because the title of a page should match the content inside it.

Suppose you are using the title “John Doe’s Blog” on all the pages. Even if you have a post talking about “The New PlayStation 3″ the title tag for this post will be “John Doe’s Blog”, which is not very effective (because there is no match on the keywords). A much better title would be “The New PlayStation 3″, that is exactly equal to the post name rather than the blog name.

The second mistake that people commit is to include too many keywords on the title tag, hoping that search engines will take all of them into consideration. Have you ever seen a title like this: “Tech Blog – where you find resources for blogs, websites, technology, internet, applications, software, hardware, and pretty much everything else!”

This should also be avoided because search engines put a value on title keywords depending on the total number of keywords. The result is that the higher the number of keywords you have on the title the smaller the value that will be attributed to each one of them.

A good title tag, therefore, should be short (no more than 4 or 5 keywords) and pertinent to the content inside the page.

Blog Profits – How to Turn Your Hobby Into a Profitable Money-Maker Through Blogging!

If you’re the kind of blogger who wants to turn the hobby into a profession, blog traffic is the single most important thing for you. You probably want to grab all the blogging secrets and tips you could find just to attract even more readers. Here are some places where you could get free and – more importantly – effective blogging tips.

1. Read Other Monetized Blogs

Now that people have discovered just how profitable blogging can be, there are countless monetized or ‘professional’ blogs on the Internet. Read through some of them and you’re bound to pick up a few cool ideas. Pay particular attention to how they first attract the attention of the visitor, how they draw the reader in and how they keep the reader engrossed through multiple posts.

You could also pick up some blogging tips regarding formatting from other professional blogs. Visual appeal is almost as important as content for any blog and those successful blogs must be doing something right – something that you’d better do too.

2. Search Engine-Optimized Sites

There’s really very little difference between a commercial website and your blog; after all, both sites rely heavily on website traffic to generate profits. You could pick up a lot of blogging tips on search engine-optimized websites, especially pointers on how to increase your blog’s visibility online. Those sites want to get traffic too, so they implement certain strategies to improve their rankings with the search engines. You can use the same strategies to get more or less the same results.

Even if you get more tips from a variety of sources, don’t be afraid to mix them up or experiment. Sure, it sounds a little tedious but don’t forget, it’s the truly novel blogs that become Internet memes overnight.