Archive for September, 2011


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A tagline can make or break a website (well, maybe not, but it is cool to be dramatic). Below you will find a collection of the best taglines around the Internet. Some of them are funny, some are clever; but all of them deliver the message! Hopefully it will serve as inspiration.

  1. The Straight Dope: Fighting Ignorance since 1973 (It’s taking longer than we thought).
  2. Maxim Philippines: The best thing that ever happened to men … after women!
  3. The Consumerist: Shoppers bite back.
  4. Random Acts of Reality: Trying to kill as few people as possible…
  5. Joshuaink: Same old shit, different day.
  6. The Superficial: Because you’re ugly.
  7. Smashing Magazine: We smash you with information that will make your life easier. Really.
  8. The Best Page in the Universe: This page is about me and why everything I like is great. If you disagree with anything you find on this page, you are wrong.
  9. Scaryduck: Not scary. Not a duck.
  10. The Art of Rhysisms: Chronologically inept since 2060.
  11. Needcoffee.com: We are the Internet equivalent of a triple espresso with whipped cream. Mmmm…whipped cream.
  12. Ample Sanity: Life is short. Make fun of it.
  13. Rathergood.com: The Lair of the Crab of Ineffable Wisdom – a load of stuff by Joel Veitch that will probably crush your will to live.
  14. The Breakfast Blog: In search of the best eggs in town.
  15. Dooce: Not even remotely funny.
  16. Pink is the new blog: Everybody’s business is my business.
  17. Shoemoney: Skills to pay the bills.
  18. Oh No They Didnt’t!: The celebrities are disposable, the content is priceless.
  19. YouTube: Broadcast Yourself.
  20. Waiter Rant: Do you want Pommes Frite with that?
  21. Newshounds: We watch FOX so you don’t have to.
  22. Sabrina Faire: All the fun of a saucy wench, none of the overpriced beer.
  23. Defective Yeti: A maze of twisty passages, all alike.
  24. All About George: All about George Kelly… you know, if you go in for that sort of thing.
  25. Go Fug Yourself: Fugly is the new pretty.
  26. kottke.org: Home of fine hypertext products.
  27. Slashdot: News for nerds. Stuff that matters.
  28. Gawker: Daily Manhattan media news and gossip. Reporting live from the center of the universe.
  29. Get Rich Slowly: Personal finance that makes cents.
  30. hi5: Who’s in?
  31. Fotolog: Share your world with the world.
  32. Jezebel: Celebrity, Sex, Fashion for Women, Without Aribrushing.
  33. Autoblog: We obssessibely cover the auto industry.
  34. Boing Boing: A directory of wonderful things.
  35. Perez Hilton: Celebrity Juice. Not from concentrate.
  36. DumbLittleMan: So what do we do here? Well, it’s simple. 15 to 20 times per week we provide tips that will save you money, increase your productivity, or simply keep you sane.
  37. Lifehacker: Don’t live to geek, geek to live!
  38. Gizmodo: The gadget guide. So much in love with shiny new toys, it’s unnatural.
  39. John Cow Dot Com: Make Moooney Online with John Cow Dot Com
  40. WebWorkerDaily: Rebooting the workforce.
  41. The Simple Dollar: Financial talk for the rest of us.
  42. TrafficBunnies: Making your hits multiply like rabbits.
  43. Mighty Girl: Famous among dozens.
  44. The Sneeze: Half zine. Half blog. Half not good with fractions.
  45. Buzz Marketing: Because everyone is entitled to my opinion.

Your favorite tagline is not here? Just post a comment and I will update the list.

It is time to cover another niche on our Top 25 series. Celebrity blogs are among the most popular on the Internet. People just love gossip. As a result, they tend to receive a lot of traffic, and to be very profitable.

I would guess that the lower blogs on our list earn at least $5,000 monthly, while the top ones should be over the $50,000 monthly figure.

Keep in mind that the Top 25 takes into consideration only objective factors. The maximum score is 40, and the details about our algorithm can be found below the list.

   
#1 Perez Hilton 7 10 10 10 37
#2 TMZ 8 10 8 10 36
#3 ValleyWag 7 8 10 10 35
#4 The Superficial 7 9 9 9 34
#5 Defamer 7 7 9 8 31
#6 Gawker 7 9 5 10 31
#7 WWTDD 6 9 8 7 30
#8 Egotastic 6 10 7 7 30
#9 Jezebel 7 7 7 9 30
#10 Go Fug Yourself 7 7 10 6 30
#11 Pink is the new blog 7 6 9 7 29
#12 Celebrity Babies 4 7 10 8 29
#13 PopSugar 7 8 5 8 28
#14 Dlisted 6 9 4 9 28
#15 I am Not Obsessed 6 7 4 7 24
#16 Celebitchy 5 8 5 7 23
#27 CityRag 6 7 4 5 22
#18 Jossip 4 5 7 6 22
#19 PopCrunch 4 8 2 7 21
#20 HollyScoop 6 6 2 7 21
#21 Dotspotter 7 7 1 5 20
#22 Celebrity Gossip 5 7 1 7 20
#23 Hollywood Rag 6 6 1 6 19
#24 The Bosh 6 6 3 4 19
#25 Splash News 6 5 1 6 18

Google Pagerank (0 to 10): the actual Pagerank was used on the algorithm.

Alexa Rank (0 to 10): Ranges were determined based on the Alexa Rank (i.e., 150k and up, 150k-100k, 100k-75k, 75k-50k) and each range was assigned a number (1 to 10).

Bloglines Subscribers (0 to 10): Subscriber ranges were determined (i.e., 1-50, 50-100, 100-150, 150-200) and each range was assigned a number (1 to 10).

Technorati Authority (0 to 10): Ranges were determined based on Technorati’s Authority rank (i.e., 1-100, 100-200, 200-400,400-600) and each range was assigned a number (1 to 10).

 

 

Do we still need to ask ourselves what a blog is? I think so, and for two reasons. First of all we still have many misconceptions about blogging floating around the web. Pretty much every week I get at least one email from someone asking if I believe blogging has a future. My answer is always “as long as the Internet has a future, blogs do too.” You will see why I answer that below.

You also have countless articles being published every week where the author suggests that blogs are obsolete, and that the next big thing is micro blogging, or lifestreaming or something else. Again I don’t agree with any of those predicted trends.

The second reason for trying to define what a blog is in 2008 (many people have already done that in the past after all) is because blogging is a social phenomenon. As such, it is constantly evolving, and what was true two years ago might not be anymore.

Blogs Aren’t Necessarily Personal

The main misconception regarding the definition of blogs comes from people that associate blogs with their content. More specifically from people that associate blogs with the content from one particular type of blog: personal blogs.

In other words, those people think that blogs are online diaries where people share their opinions, ramblings and personal events.

Wrong!

That is just one of the things that you could do with a blog.

Today blogs are being used for all sorts of purposes. You have companies that use blogs to communicate and interact with customers and other stake holders. Newspapers that incorporated blogs to their main website to offer a new channel for their writers. Individuals that created a blog to share with the world their expertise on specific topics. And so on.

Separate The Content

If you separate the content from the website, it becomes much easier to work with the definitions.

Consider a person that wants to publish a Questions & Answers column online. She could use several types of websites for that purpose.

She could create an online forum, for example, where each thread would be an answer to a specific question. She could create a static HTML website and publish all the questions and answers on a single page. She could create a wiki where users would be able to edit the questions and answers directly. Finally, she could also create a blog where each post would contain a question and its answer.

As you can see, the content is not attached to the website. The picture below illustrates that (note that only four types of websites were used, but there are many more).

 

 

Obviously one type of website will be more suitable for a certain purpose than others. It would be easier for a company to use an online forum on its customer support section, for instance.

So What Is A Blog?

A blog is basically a type of website, like a forum or a social bookmarking site. As such it is defined by the technical aspects and features around it, and not by the content published inside it.

The features that make blogs different from other websites are:

  • content is published in a chronological fashion
  • content is updated regularly
  • readers have the possibility to leave comments
  • other blog authors can interact via trackbacks and pingbacks
  • content is syndicated via RSS feeds

Keep in mind that it is the bundle of those features that should define a blog. An online forum could also offer an RSS feed for example, but that would not make it a blog.

What Is Your Definition?

As I mentioned on the beginning of this article, blogs represent a social phenomenon, so they are in constant evolution. The Internet itself is changing very fast, so pin pointing a single definition for blogging is a hard task.

The definition above is my personal one, and I am sure that other people will want to add or remove details to it. Some might even completely disagree.

That is why I decided to turn the mic to the readers. I want to hear what you think a blog is. What characteristics define it? Is the definition changing over time?

I am looking forward to reading your definitions of blogs!

The title tag (the description that appears on the top of the browser) of your site is one of the most important factors determining the search engine results position (SERP).

There are two common mistakes, however, the people commit when creating the title tag. The first one is to use a single title, usually the blog name, for all the pages throughout the site. This must be avoided because the title of a page should match the content inside it.

Suppose you are using the title “John Doe’s Blog” on all the pages. Even if you have a post talking about “The New PlayStation 3″ the title tag for this post will be “John Doe’s Blog”, which is not very effective (because there is no match on the keywords). A much better title would be “The New PlayStation 3″, that is exactly equal to the post name rather than the blog name.

The second mistake that people commit is to include too many keywords on the title tag, hoping that search engines will take all of them into consideration. Have you ever seen a title like this: “Tech Blog – where you find resources for blogs, websites, technology, internet, applications, software, hardware, and pretty much everything else!”

This should also be avoided because search engines put a value on title keywords depending on the total number of keywords. The result is that the higher the number of keywords you have on the title the smaller the value that will be attributed to each one of them.

A good title tag, therefore, should be short (no more than 4 or 5 keywords) and pertinent to the content inside the page.

At its core blogging is about sharing ideas and personal opinions. While bloggers may have ideas bouncing all over the place, a crucial choking point is trying to convey those ideas from our mind to paper.

Blogging typically requires generating loads of content, so if we can find a way to create that content at a more efficient pace it only makes our job that much easier.
Below are 5 action items we can follow to become more productive bloggers.

Create an idea list

Great ideas can spawn anytime, and we need to make sure we have a system to capture those eureka moments before they slip away. Whether you use a sophisticated application like Evernote or just pen and paper, come up with a set way to store blogging ideas and reference it when you are ready to create.

Focus on one article at a time

When it is time to actually write an article, focus on one at a time. While it may be tempting to flip back and forward as ideas pop into the head, it actually makes the final product take longer, while dropping the quality at the same time.

Outline your article

As useless as I thought creating outlines in English class were, I have never found them so important and useful as I do now.

Outlines allow us to visually see all pieces of an article and how we can best craft it together. In relation to blogging, an outline also makes it easier to see where we can link to other articles from our blog and insert any appropriate affiliate links.

Finally, an outline will let us know if the idea is actually meaty enough to be a full fledge article as sometimes the ideas in our head turn out not to be so grand or in-depth when we break it down onto paper.

Write all the way through the article before editing

When putting together an article you may be tempted to stop and go back earlier into the work to fix or add onto something, but that just ends of breaking the current concentration or flow of the article.

Write all the way through the article once, and then edit, remove, and add stuff as you see fit.

Create a checklist for post-article publication

Whether you submit your articles to social bookmarking sites, social networks, or email distribution lists, create a set checklist of tasks that should be done once an article is published.
Perhaps you could even pawn those tedious tasks out to somebody else, and by writing them out it makes it easier to share what needs to be done.

Wrapping it all together

Regardless of where we are trying to improve our productivity, creating a defined list of tasks or action items to follow is a great way to master that activity and achieve increased efficiency.

The less we make our brain focus on administrative tasks, the more free it is to be creative.

If you want to be a more productive blogger, stop thinking about quantity, focus on one article at a time, and rinse and repeat. Before you know it, you will be spitting out great content faster than ever before.

A couple of months ago I started looking for a plugin that would use my assigned tags as meta keywords on each post. After a brief search I came across MetaMagic, and I have been using it since.

metamagic wordpress plugin

You can also use the plugin to generate meta description tags, but you need to highlight a specific block of text on each post for this feature to work, so I find this part a bit inefficient. The good thing is that on the options page of the plugin you can choose what features to enable, so I just use it as a meta keywords generator.

I built my first blog back in 2005, and today a large part of my online income is generated from my blogs. Over these years I made many mistakes and figured some things out. Below you’ll find 15 of them.

1. The domain name matters start blogging

When I started blogging I didn’t pay much attention to the domains of my blogs. As a result I ended up with some long and boring domains (e.g., FutureTechWeb.com, which was my first tech blog). This is a big mistake because the domain is one of the few factors you won’t be able to change.

The rule of thumb I use these days is to look for domains with two words, branding potential and a .com extension. If I wanted to start a soccer blog, for instance, I would consider domains such as SoccerHub.com, SuperSoccer.com and so on. Most of the times I am also willing to spend some money on the domain (e.g., $200-$500), because finding available ones that fit the above requirements is tough.

2. Quality is more important than quantity

As you can guess by the name of this blog, I have always been a big fan of quantity when it comes to content creation. Over the years, however, my opinion has changed a bit.

I still believe that you need to update your blog regularly if you want it to be come popular, but quality should be your first priority. If you only have two hours to spend writing content every week, for example, I would recommend you to spend all the time writing a single, high quality post, instead of writing four small posts to be published on different days.

3. It is about the readers, and not about yourself

If you are blogging as a hobby, then writing about whatever you feel like is fine. If you are trying to build a popular blog and to eventually make money with it, however, you need to be more conscious about the type of content you’ll publish.

More specifically you need to understand that your content should be appealing and interesting to your readers above all, and not to yourself. It’s about them, and not about you.

4. Social media can be a waste of time, too

Social media certainly became a buzz word over the past years, and people seem to think that they need to have a presence and be active on every single social media site out there. I joined the bandwagon for a while, but then realized I was just wasting my time.

I am not saying social media is useless, but that you need to have the right approach to it, else you’ll just waste your time. For instance, instead of joining every single social network out there join one or two at most, where you think your target readers/customers hang out, and where you think you’ll be able to add value and build real relationships.

5. The Pareto principle applies to anything, blogging included

I have a degree in Economics, so I learned about the Pareto principle years ago. It basically states that for many events and things in life, 80% of the effects come from 20% of the causes. For example, 80% of the land in the world is owned by 20% of the people, and 80% of the revenues on most companies come from 20% of the customers.

After some years I realized that the Pareto principle also applies to blogging. This means that 80% of your results (e.g., traffic or revenue gains) will come from 20% of your blogging activities. What are these activities? Writing quality content and promoting that content. If you focus on these, the rest will come naturally.

6. You need a community around your blog

Apart from writing quality content and promoting that content, there is one more activity that is very important for your blog, and that is community building. It’s important because without a community your blog will not be a blog, but rather a website with some articles.

Your community will enrich your content (through comments and email feedback), keep you motivated, help to promote your blog by spreading the word and so on.

Practically speaking this means that you should engage your readers with your content (e.g., by using polls, surveys, asking questions and so on), and that you should interact with them as often as possible (e.g., via comments, email, Twitter and so on).

7. Having an email list is essential

When I started, around 5 years ago, I didn’t know what email marketing was. After two years or so I started joining the email list of other marketers, but until then I had not considered building my own.

It was a big mistake.

A responsive email list is one of the most valuable assets you can have. And mind you that you won’t be using it to spam people, but rather to deliver quality content that will solidify your relationship with your subscribers.

8. Giving away free stuff works like a charm

Over the years I have tried many types of promotions, from interviews to viral videos and linkbaits. One technique always seemed to work, though, and it was giving away free stuff.

I have given away WordPress themes, ebooks, plugins, and more recently my entire Internet marketing training program, and the results I got always exceeded my expectations. If I knew this back in the day I would have used it more often.

9. You need to think about the business model

If you want to make money with your blog, you need to start thinking about your business model right away. That is, you need to have an idea or a plan regarding how you’ll produce value, and how you are going to get paid for that.

Having this clear in your mind will help you craft your content, target the right readers, design your blog around your goals and so on.

10. Selling ads is not the best business model

When people start blogging they believe that the best, if not the only way to make money with it is by selling ads. This is not true.

Selling ads might be the easiest way to make money with a blog, but it’s definitely not the most profitable one.

On most niches selling your own product will be the most profitable model you can have, followed by selling other people’s products (i.e., affiliate marketing), so make sure to consider these at least.

11. Shared hosting sucks

When I started my first blogs I obviously went with a shared hosting plan, and since I couldn’t compare it with anything else I thought it was a decent option.

A couple of years later I moved to a dedicated server, and only then I realized how bad shared hosting plans are. The slow loading speeds, the downtimes, the security holes created by other users on your server….

I know we all must start on shared hosting, but as soon as your blog start making some money (e.g., $300 per month or so), consider investing half of that into a dedicated server.

12. Checking your stats daily is pointless

When you build your first website or blog you start checking your stats at least daily (some people go further and check them hourly….). Every new visitor is a joy, and a sign that you are doing something right.

The problem with this is that you are wasting time. Every minute you spending checking your stats is one fewer minute you have to work on actually get more visitors. On top of that daily fluctuations might give you the wrong idea of what is going on.

My advice would be to check your stats monthly.

13. It takes persistence

Everything happens really fast on the Internet, and when you start building your first websites you figure that they will sky rocket (both in terms of traffic and revenues) within a couple of months.

The reality is quite the opposite. While it’s possible, very few websites become popular or profitable before one or two years. If you want to play the game, therefore, come with the right expectations, else you’ll get frustrated and quit too soon.

14. Choosing the right niche is important

Choosing the right niche is critical if you want your blog to become popular and profitable. Sure, you should follow your passion (as you probably heard around…), but you should also make sure your niche is big enough to generate the kind of revenues you are aiming for.

Also remember that some niches will always be more profitable than others, regardless of their sizes. That is because people inside those niches actually buy stuff, so money circulates more freely.

15. Learning the technical part helps a lot

The Internet technology has advanced so much that today anyone can build a blog or website in 5 minutes, with no technical knowledge whatsoever. As long as you know how to read, you are good to go.

This is certainly a positive thing, as it democratizes the access to information and to publishing.

If you want to make a living online, however, it would be a good idea to spend some time learning the technical part. Start with HTML/CSS, and if you have time try learning JavaScript, PHP and MySQL.

If you are planning to buy or sell a website, you probably already heard about Flippa. It is the largest online marketplace for websites. Most people who list a website for sale there, however, end up selling it for peanuts (e.g., $100), or not selling at all.

How come? Most of the times the seller didn’t do his homework. If you want to maximize your chances of selling (and your profit), the 10 tips below will help you.

1. Make Sure Your Website Is Making Money

This is the most important factor. If you want to sell a website successfully, it must be making money. Even if your site has a huge traffic, listing it before monetizing that traffic would be a bad decision. You would be able to sell it, but the money you would get would be far below the real value of the site.

If your website is making $50 or less per month, forget about selling it now. Try to improve your traffic, increase your revenues to at least $300 per month, make the revenues stable, and then list it. If the $300 are coming from Google AdSense, for example, you could sell the site for as much as $8,000. Obviously, the more you can grow your revenue before selling, the better. The $300 is just a ball park figure.

Remember that you’ll need to show proof of revenue, and that most buyers will calculate the revenues as the average of the past four or six months.

2. Make Sure You Have Google Analytics Data

Most serious buyers will want to see your Google Analytics data before making an official offer. They will use this to verify your traffic levels, and to make sure the pattern is compatible with the revenues you are claiming.

Again, people will want to see data going back to six months at least. If you are planning to sell your website, therefore, it would be wise to install Google Analytics on it at least six months before the sale.

3. Work On Your Trust Rating

Each member on Flippa has a trust rating, and most buyers will check it before placing their bids. In other words, the higher your trust rating, the higher the chances of selling your website.

As a result you should take all the actions that will improve your trust rating (e.g., connect your Flippa account with Facebook and LinkedIn, verify your phone number and so on).

4. Set The Auction Length for 7 Days

In my opinion seven days is the optimal length for an auction on Flippa. With that length of time you are sure that most buyers will see your auction (e.g., those who log during the week and those who log during weekends), yet you’ll create a sense of urgency on those who are interested.

Many people set the auction length for 30 days, and their auctions become dead as a consequence. Many interested buyers will refrain from bidding because there is plenty of time to go, others yet will see the auction once and then completely forget about it, for the same reason.

5. Set A Low Reserve / High Minimum Bid

If you set a low reserve price your auction will display the following message: “Bidding open and reserve has been met!” bright green color. This is a big encouragement for potential buyers, and it stimulates them to bid.

And don’t worry about the site selling for less than what you think it is worth. You can always set a high minimum bid. Apart from protecting you from low bids this strategy will also filter the non-serious buyers out.

6. Set A Reasonable BIN Price

The “Buy It Now” price is there for a reason. It should allow a buyer who is very interested in your website to avoid a bidding war and to buy the website paying what you think it is worth.

The problem is that most sellers have an unrealistic idea about the value of their websites, and hence they set crazy BIN prices. This is a put off for potential buyers, because it signals you have no idea about what you are doing.

Ask some friends what they think your website is worth, and then set a reasonable BIN price for it.

7. Don’t Hype Your Description

The more hype you put in your description, the more people will think you are desperate to sell and that your website is not a solid one. Examples of remarks you should avoid include: “Huge potential!”, “A lifetime opportunity!”, “My loss is your gain!”.

Secondly, don’t hypothesize what the website could be earning. Some people list websites that are making $10 per month currently, and they go on saying: “This website has the potential to make $4,000 per month easily!”. If you knew this for sure you wouldn’t be selling the site for such a low price….

8. Answer to Every Comment

Even if you write a crystal clear description people will still have questions, and they’ll ask them through the comment section. It is important to answer to every single comment, as this will not only encourage these commenters to place a bid, but it will also improve the overall credibility of your auction.

Second, do not delete a comment unless you have a very good reason to do so. Deleted comments are red flags on Flippa, because usually they come from sellers trying to hide something on their websites.

9. Have A Plausible Reason for Selling

One of the first things people will ask you is why you are selling. If there is no plausible reason, they’ll rightly assume that the website is going down hill, and that you want to get rid of it before it becomes worthless.

In fact it would be a good idea to include the reason for selling the description of the auction itself.

10. Invite Qualified Buyers

If you want to get more bids on your auction, you can invite qualified buyers directly. First of all browse through the marketplace looking for websites that are similar to yours (either open or won auctions).

Once you find one, browse through the comments, and try to find users with a high trust rating that were asking questions about the auction. These are qualified buyers, and you can send them a message inviting them to view your own auction.

Bonus Tip: Keep Your Auction On The Homepage

When creating your listing, the most important upgrade you can get is the “Listing Featured on the Front Page” one. It costs $29, but it will give your auction a lot of visibility, because most buyers browse the Flippa front page first.

You can purchase this upgrade a second time, too, once your auction slipped to the second page. This would be a good idea if after the first two or three days you have still not received some qualified bids.

Every now and then I will see a list of things bloggers should do, but I notice people are not that inclined to do what they are asked to do, while they pay more attention to things they should NOT do. That is why I decided to create the list below. Here we go:

1. You Must Not Expect Results Overnight: This is happening everywhere and that is the major reason why a large percentage of bloggers fail. Many bloggers come online unprepared and with the wrong set of expectations. They think blogging is a bed of roses and they only need to write one or two posts and begin to make money right away. Wrong!

2. You Must Not Ignore Your Readers: Some bloggers start gaining traction fast, and after a while they start to make their blogs gravitate around themselves. That is, they start talking exclusively about themselves, about the things they like, about how cool they are and so on. Big mistake. Your blog is about your readers, not about you.

3. You Must Not Scrape Another Bloggers Content: This is funny but nowadays you will see many new bloggers who don’t even know the basics, and yet they start to scrape another bloggers content. Often times these people won’t even credit the source. You can’t get far with this attitude.

4. You Must Not Expect Success Without Promoting: Many people think blogging is like setting up a shop at the road side and that all they need to do is wait for people to start finding them. Build and they will come, as the saying goes. This unfortunately is not true. Even if you have great content you’ll need to work your butt off getting people to visit your blog and read it.

5. You Must Not Be Another Blogger: This is so common among many bloggers nowadays. They no longer want to be themselves, they now want to be one popular blogger they know. It is like using the “fake it till you make it” strategy. Will it work over the long term? No. So keep it real.

6. You Must Not Fail To Update Your Blog Regularly: You will see some bloggers telling you they want to be a problogger, only to leave their blog without updates for weeks. If you can’t commit to updating your blog regularly, why would you expect people to commit to reading it regularly?

7. You Must Not Ignore SEO: Nowadays, you will see many bloggers not optimizing their blogs for search engines, if you ask them why, they will say they don’t know SEO. The real answer, however, is “Because I am lazy.” Don’t be lazy and learn what you must if you want to make your blog popular.

8. You Must Not Ignore Networking: You should never underestimate the power of networking. As people say, it is about who you know and now about what you know in the long run.

9. You Must Not Have An Unreadable/Unnavigable Site: Many people think blogging is all about your content. No! Blogging is far more than your content. You should work on making sure your site is easily navigable and that readers can easily get what they want without looking twice. Usability is a big factor on the web.

10. You Must Not Throw Mud Around: Some new bloggers that if they attack other people or bloggers, they might create a buzz and increase their traffic levels. This might be true in the short run, but over the long term such attitude will create many enemies and burn yourself